Project: Footlink Blogger Marketing Campaign
Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time.
Marketing Campaign: To engage blogger to write about their experience when they come to Footlink HQ shop in Klang. They will need to blog about the foot care consultation, the experience of trying on our Footlink shoes, and after that share about our footlink chop stamp referral program.
What details must the blogger write in their own blog?
- The foot care consultation experience
- The experience of trying on our Footlink shoes
- Share about Footlink has shoe size UK 12- 15
- Info of the specialty of Footlink shoes, HQ address, contact, email, Footlink website, Footlink e-store website, and Facebook page.
Social Media Celebrity Preference: Bloggers. We are looking for bloggers who always feel tired or having foot pain after a prolong standing or walking activities. It can be a travel or health related topics blogs.
Location of the Social Media Celebrity: Malaysia bloggers – prefer Malay bloggers.
The product/company/ service uniqueness:
Stylish Men’s Shoes
Diabetic Shoes
Ladies Shoes
Our shoes are designed with bio-mechanical and healthy footwear guide. These two concepts will offer a more healthy and comfortable fit and able to perform prolong standing and walking activities.
Footlink is an alternative footwear solution for foot problems such as: foot pain (arch pain, heel pain, foot pain), ankle pain, knee pain, lower back pain, diabetic foot, arthritis, geriatrics, osteoporosis, obesity, swollen foot and etc.
What is your preferred geographic location of the blogger? Malaysia
In return, how might you compensate/ reward the blogger?
We will offer the blogger our FootLink shoes worth up to RM 300 (1 pair of footwear, 1 pair of Footlink seamless socks, & 1 tube of Footlink cream) and with additional of cash payment. The cash payment will be decided upon the blog submission, and t&c applied. We will also share their blog link in our website and Facebook. Cash amount is P&C.
When would the blogger need to complete and publish the marketing assignment by?
1 month upon the visiting date to my office.
What else from your side you need from the blogger to support your marketing insights/ report?
I would love to have a print screen of the traffic stats from the blogger’s insight.
Campaign period:
15 Feb – 15 Apr 2016
Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at
mediawritingfocus@yahoo.com with the email title:
FootLink Blogger Marketing Campaign, and these are the info you need to provide to me:
- Your monthly view of your blog traffic stats? Please print screen and send to me.
- Can share with me what is your blog all about? If it is too lifestyle, meaning it is too general. Can you share with me any blog post that you have that is talking about health?
Good Luck!
Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.
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Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time. They also share Footlink via Facebook and Instagram.
http://www.bubblynotes.com/2016/03/footlink-seamless-socks-kenapalah-bukan.html
http://www.bubblynotes.com/2016/04/berdiri-lama-banyak-berjalan-kasut.html?m=1
http://www.bubblynotes.com/2016/04/footlink-moisturising-cream-sangat.html?m=1
http://www.mrjocko.com/2016/05/kasut-kesihatan-footlink-malaysia-khas-untuk-masalah-kaki.html
http://www.mrjocko.com/2016/05/review-footlink-kasut-kesihatan-khas-untuk-diabetes.html