29 March 2019 – Our usual routine will be normally check on our yearly calendar to get to know the important days/ dates to have festive holidays or celebrations in conjunction with international festivals.
On the other hand, this article will come in handy if you are someone like me, to plan a yearly social media content in conjunction with festival/ public holidays.
The reason to make use of these international holidays calendar, in so that you can plan ahead the following info for your business/ company:
- In-house event
- Celebration and a good way to send out wishes to your social media fans/ customers.
- inform of office closure in conjunction with the public holidays
- special deals/ promotions during the special days
- grow brand awareness to take part in campaign awareness, such as CSR, environment-friendly, NGO related campaign.
International/ major holidays/ special festive celebrations/ public holidays
| Date & Month | Celebration | Type of dates |
| 1 Jan | New Year’s Day | Fix |
| Jan/ Feb | Chinese New Year | Varies |
| 14 Feb | Valentine’s Day | Fix |
| 8 March | International Women’s Day | Fix |
| April | Good Friday, Easter Sunday | Varies |
| 22 April | International Earth Day | Fix |
| 1 May | Labour Day | Fix |
| May | Mother’s Day | 2nd Sun |
| June | Father’s Day | 3rd Sun |
| In between May – Sept | Hari Raya | Varies |
| Sept – Oct | Deepavali | Varies |
| 31 October | Halloween | Fix |
| 2 Nov | All Souls’ Day | Fix |
| 31 Dec | Christmas | Fix |
In Malaysia, we have additional public holidays/ festival days aside from the public holiday mentioned in the table as per above:
| Date & Month | Celebration | Type of dates |
| Jan/ Feb | Thaipusam | Varies |
| Jan/ Feb | Chinese New Year, Chap Goh Mei | Varies |
| May | Wesak Day | Varies |
| 31 Aug | Merdeka Day | Fix |
| 16 Sept | Malaysia Day | Fix |
You can also consider to have some crazy shopping days, either e-commerce or physical shops:
- 29 Nov – Black Friday
- 2 Dec – Cyber Monday (Monday After Thanksgiving)
- 11 Nov – Singles Day (created by Alibaba)
TIPS
- Where else, the special days of the year is always depending on which business industry you are doing, for example: For restaurant/ bars, you can consider: Oktoberfest, St Patrick Day, etc
- Try to go for your own country’s special dates cause that’s where the locals / travelers can celebrate together, for example: La Tomatina in Spain, Masquerade Festival in Venice, songkran water festival in Thailand, etc.
Have fun planning your social media content, because it is more engaging with your customers, and also another reason to promote your business through marketing elements!
Media Writing Focus 