Albion – Japan beauty product digital influencer campaign


We are searching for Malaysia beauty influencers, instagrammers, KOLs for one of the top Japan beauty products digital content engagement.

Albion is a Japanese brand with 60 years in the market and the latest record has won 28 beauty awards in just 3 months (Dec’17 to Feb’18).

About the product:

  • Albion INFINESSE series (milk lotion category)

Firmness that comes from deep within will transform the skin,revealing a youthful complexion that is full of vitality. INFINESSE makes the skin firmer and more lifted to create a beautiful sculpted look.

  • Number of product sponsor are base on number of follower of social media as below:
  1. 10K – 20K followers/monthly blog views: milk lotion + lotion (worth RM588)
  2. 21K – 40K followers/ monthly blog views: cleansing milk/cream + wash + milk lotion + lotion (worth RM945)
  3. 41K and above followers/ monthly blog views: cleansing milk/cream + wash + milk lotion + lotion + serum + cream (worth RM1,859)

What content needed in this beauty product campaign?

A simple video demonstrating on the following details:

1. Usage of milk lotion and cotton.

2. Highlight on moisture balance (main function of the milk lotion)

3. Step for applying milk lotion and lotion.

Video sample:


Product photo moodshot 

photo Sample:

Hashtag: #Albionmy #Infinesse #milklotion #firmness #youthful

Remark: Preferably no selfie with the beauty products


More info on the skincare products:


interested beauty bloggers, instagrammers, influencers, KOLs, please email me at  with the email title: Japan beauty products – online influencer


Pisco Food Review – Relaunch the Menu


Results: 8 food/ lifestyle bloggers, gaining 300k PR ROI. Please refer to the blog links at the bottom page.

July 2017 – We would like to invite food blogger and food social media influencer to join our upcoming food review project – The Relaunch of Pisco Food.

Project: Introducing NEW & their signature Pisco food.

Official hashtag: #piscofoodreview #piscobarkl

About Pisco Bar

They say Pisco Bar is a marriage of Spanish hot bloodedness and the poised, chic ambience that you’ve come to expect in a cool bar.

During dinner hours, Pisco Bar introduces to Kuala Lumpur a great range of unique Peruvian and Spanish Tapas. After your dining session, encouraged by the raw and industrial sexy look of the interior, Pisco Bar acquires its unique character that caters to the unique mix of residents in this area.

Pisco Bar is famous for creating an eclectic urban chic atmosphere, enjoying outstanding cocktails and live music performances, and dancing with some of the trendiest DJs in town.

Cuisine: Peruvian and Spanish Cuisine.

Drinks on the bar:



Pisco Special cocktails


From left to right:

  1. Salted coconut espresso Martini RM 38 – gold rum, espresso, kahlua, salted coconut syrup
  2. Nice and Sole RM 36 – Rum, sloe gin, fresh lemon, mint leaves
  3. Pisco Spice RM36 – Pandan syrup, kafir lime leaves, egg white, lemon juice
  4. Chili passion martini RM 34 – Vodka infused with lemongrass, chili, passion fruit syrup
  5. Gin Mare Twist RM 44 – gin mare with thyme tincture and grapefruit

Menu 1





Cebiche – ‘Tiger Milk’


SIGNATURE – Cebiche Tasting RM44: Cebiche is a typical Peruvian dish made of fresh, raw fish & seafood, quick-marinated.



pisco tapas – deep fried and grilled items


SIGNATURE – Pisco Tapas RM68: Comprises deep fried baby squid, Pisco Parmigiana, Mushroom croquettes, Grilled chicken skewers & chorizo (Spanish cured pork sausage) lollipop. The Pisco parmigiana is basically our take on the eggplant parmigiana and consists of layers of sliced eggplant, cheese and tomatoes.




Pork ribs


EXPLORATION – Spanish pork ribs RM48: Pork ribs are marinated with Spanish paprika, honey, salt & pepper then pan-fried with chorizo (Spanish cured pork sausage), bacon, beer and potatoes.



seafood paella


SIGNATURE – Spanish Seafood Paella for 2 pax, RM80



elephant ear


NEW – Elephant Ear RM48: This name is a direct translation from its Spanish name. It is actually grilled thinly pounded beef steak topped with tomatoes and capers.



SIGNATURE Churros RM18: This is a typical Spanish dessert made by frying unsweetened dough pastry and then dusting it with sugar. Pisco’s churros are soft and light inside and slightly crispy on the outside. Served with a chocolate dip.


*Photo credit: Food blogger Pui Yee and Angie Tan

Blogger post reviews:



Pui Yee:


Eddy Rush:

Angie Tan:


Media Invitation – Frutzee in Premium Baby Expo KLCC


Frutzee is a crispy, fruity, yummy, natural and absolutely 100% healthy snack for children. Available in 4 fruits varieties (apple, banana, berry & grapes), Frutzee uses both freezing & vacuum process to dehydrate the fruits while retaining the nutrients, texture & taste.

Frutzee is excited to meet you at Premium Baby Expo in KLCC from 19th – 21st August 2016! Frutzee Booth is at Booth No. 3037 & 3038, Hall 4 during Premium Baby Expo.

‘Let’s Frutzee!’ program – Food Art and Coloring Contest

On 20 Aug, from 2-4pm, Frutzee will be on the Premium Baby Expo KLCC STAGE and we will have some fun food art activities and coloring contest for your family and children. We would like to invite media, bloggers, and other social media influencers to join our interesting event. However, if you couldn’t make it to this specific time, feel free to come to our booth from 19 – 21 August 2016 as well.

Interested media, please RSVP to

If you are a parent bloggers, and your blog has min 2000 monthly traffic stats and above, please RSVP to

Please RSVP to me latest by 18th Aug 2016, and we hope to see you in the event.

Footlink Blogger Marketing Campaign

Marketing campaign

Project: Footlink Blogger Marketing Campaign

Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time.
Marketing Campaign: To engage blogger to write about their experience when they come to Footlink HQ shop in Klang. They will need to blog about the foot care consultation, the experience of trying on our Footlink shoes, and after that share about our footlink chop stamp referral program.
What details must the blogger write in their own blog?
  • The foot care consultation experience
  • The experience of trying on our Footlink shoes
  • Share about Footlink has shoe size UK 12- 15
  • Info of the specialty of Footlink shoes, HQ address, contact, email, Footlink website, Footlink e-store website, and Facebook page.
Social Media Celebrity Preference: Bloggers. We are looking for bloggers who always feel tired or having foot pain after a prolong standing or walking activities. It can be a travel or health related topics blogs.
Location of the Social Media Celebrity: Malaysia bloggers – prefer Malay bloggers.
The product/company/ service uniqueness:

Stylish Men’s Shoes


Diabetic Shoes



Ladies Shoes

Our shoes are designed with bio-mechanical and healthy footwear guide. These two concepts will offer a more healthy and comfortable fit and able to perform prolong standing and walking activities.

Footlink is an alternative footwear solution for foot problems such as: foot pain (arch pain, heel pain, foot pain), ankle pain, knee pain, lower back pain, diabetic foot, arthritis, geriatrics, osteoporosis, obesity, swollen foot and etc.
What is your preferred geographic location of the blogger? Malaysia
In return, how might you compensate/ reward the blogger?
We will offer the blogger our FootLink shoes worth up to RM 300 (1 pair of footwear, 1 pair of Footlink seamless socks, & 1 tube of Footlink cream) and with additional of cash payment. The cash payment will be decided upon the blog submission, and t&c applied. We will also share their blog link in our website and Facebook. Cash amount is P&C.
When would the blogger need to complete and publish the marketing assignment by?
1 month upon the visiting date to my office.
What else from your side you need from the blogger to support your marketing insights/ report?
I would love to have a print screen of the traffic stats from the blogger’s insight.
Campaign period:
15 Feb – 15 Apr 2016
Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at with the email title: FootLink Blogger Marketing Campaign, and these are the info you need to provide to me:
  • Your monthly view of your blog traffic stats? Please print screen and send to me.
  • Can share with me what is your blog all about? If it is too lifestyle, meaning it is too general. Can you share with me any blog post that you have that is talking about health?

Good Luck!


Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.


Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time. They also share Footlink via Facebook and Instagram.

Berdiri Lama Banyak Berjalan Kasut Footlink Paling Sesuai!!! 1       Footlink Moisturising Cream Sangat Membantufootlink Seamless Socks_Kenapalah Bukan Dari Dulu 2

kasut-footlink-malaysia-10-281x500  kasut-footlink-malaysia-03-copy-500x281


What are the rates to pay bloggers and social media celebrity?


mwf blogger fees

blogger and social media ambassador/ celebrity fees


Well, we all know time is money, money is important. In my current job as a PR, to contact with media and also bloggers, we always send out press release and also to invite the media for event and product launching.

And then, I start to receive such inquiries:

Client: “Pay the media to come, I do the same thing in another country.” For me, paying media to attend company event is a no-no thing for me. come on, pay some respect to the media, will ya? If you want to 100% make sure the media publish your event, perhaps you contact the advertising department to create ads or advertorial directly. What’s the point to ‘bribe’ media, just to show that you did the job? Those who come might not publish your launching, so it all comes back to the same conclusion – Make sure your news ‘sell’.

Social Media Celebrity/ Bloggers: “Hi, if you want me to come to the event, is there any payment/ token/ money?”

Then, we come back to their blogger stats and profile. I have bloggers who write to me: “Sponsored post is RM 800, which includes a post, and social media sharing about the posting (about 14,000 fans in total ). If so, we use this as case study for calculation, on how to justify the blogger payment.

Blogger Calculation: RM/USD 0.057 x total social media views. For example, if there is 10000 in total from all social media followers, 10,000 x money value 0.057 = currency value 570

Blogger/ Talent agency: Now, this is a grey area. Is the agency is like a PA manager for the blogger? Is the self-famous social media representative is as famous as celebrity? What is the T&C and restriction for us to contact the blogger directly, or their blogger agency like NuffNang and GushCloud? Let’s see how the blogger explained in their blogs:

“For commercial engagement (digital advertising & blog posting), please email xxx @ For product review, event invitations & press release, please email me directly.” 

From the statement, you know that if you want the bloggers to 100% publish your business, brand and products, or digital advertising, contact the agency. If it’s a product review, normal PR, event invitation, you can contact the blogger themselves. However, whether it’s a total restriction on whether blogger did signed some agreement or contract with the agency, it is still being questioned. Perhaps, you can try to contact the blogger, and if you are being redirected to the agency, you should know what is happening, agency is having full control on the bloggers.

However, most of the bloggers can pretty much control their own contents, as bloggers are tend to more lifestyle and freedom, meaning they can live without the agencies, unless the agency really did a good work, being famous, or the bloggers are too busy to reach out to the clients directly.

Calculation if social media influencer under agency: RM/ USD 0.027 x total social media followers  (Facebook, Instagram, Youtube, Blog). + 30% agency fees. Example: (10,000 total social media x money value 0.027) + 30% agency = money value 351


The currency value USD/RM 0.045 per followers will be ideal, meaning if the blogger has 10,000 total social media followers X money value 0.045 = currency value 450. I believe this is a more reasonable amount.

However, the calculation is based on the rates card provided by some of the agency and bloggers. It’s served as a guide if you are a self-representative social media influencer, an agency, or as a client yourself, where you don’t know what are the rates are.


  • What is the paying mode between bloggers and clients?
    Choose to pay the bloggers/ social media self-representative after event/ assignment if it is a paid event to them. I have seen bloggers just copy and paste the press release without much text impressions being mentioned in their blog. Justify their work, only decide the price. Pay and reward for the quality, not quantity and copycats. Bloggers, what if the client did not pay you? Ask for 50% deposit in case of anything.
  • If you are a blogger/ self-represented social media influencer: When is the right time start to ask for money/ token?
    Perhaps, you need to showcase a good portfolio, and show some links of your work. Try not to ask money upfront, without showing the work. You can hard-sell and ask for money before you post, but what if your posting is not worth as per the client was thinking? Get the 2-way win-win situation, think long-term work relationship, and not a one-time-off thing.
  • Should you engage a blogger agency?
    If you don’t have the time, YES. Being an agency isn’t easy, we need to spend time searching for the right bloggers for you, getting their contacts, talk to them, and make sure they are disciplined and be responsible.
  • For your business: Do I really need to pay the bloggers?
    YES and NO. Vary depending on their social media presence and their time. sometimes, if your event is catchy, they will come without asking being paid. Same thing, if your event has nothing to shout about, they won’t even bother to take your money. If you want to know why should you pay bloggers, here’s why. 

Any other opinions on the topic? Perhaps, you can share with me. And yes, MWF does offer blogger collaboration too.