Lits Wistea Social Media Marketing Campaign by Cason Trading Sdn Bhd
Results: Search for top 5 qualified Instagrammers to promote Lits Wistea; gained more than 7000 likes in Instagram and Facebook for the brand, in less than 1 week.
- Product and Company Name: Lits Wistea Instant Brightening Bubble Mask that is available in Sasa outlets & tokyoninki.com website.
- What is your product/company/ service uniqueness?
Lits Wistea is not the usual facial mask but a foamy facial treatment sheet that restores vibrancy and moisture. Formulated with fruit extracts (peach, apple, orange, lemon, soy bean, olive, Melissa), hydrolyzed collagen, hyaluronic acid and royal jelly to refine texture for long lasting hydration. After place the mask on face, it automatically transfers into creamy foam and plumps the skin with hydration and refines texture for softer, smoother, healthier-looking skin. 7 magical functions: Instant radiance, Hydration, Lightening of dark spot, Face lifting, Pores refining, Removal of dead skin, skin firming.
- What is the marketing campaign about? Explain the mechanism/ elements.
To engage SMC to write about their experience and effect after they use the product. They will need to post pictures while using the mask with bubble, and a picture of themselves with the product after they apply the mask.
- What type of social media and the content are you looking for?
We are looking for 6 x Facebook & Instagram SMC. Exciting and creative review from SMC. Most important is the picture with bubble, it looks cute and fun!
- What information must the SMC write in their own social media?
Their experience and what they like most about the product in less than 50 words. Please mention that Lits Wistea Instant Brightening Bubble Mask is available at Sasa Malaysia & Tokyoninki website.
They must also tag Tokyoninki facebook & Instagram, and also insert tokyoninki website link http://www.tokyoninki.com/ , hashtag the caption with #litswistea #bubblemask #carbonatedmask #tokyoninki
photo credit: mrjanallinone.tumblr.com
- What is your preferred geographic location of the SMC?
- What is the preferred target SMC, for eg, can you provide the age range, race, religion, gender, lifestyle preference?
Female/Male aged 17 – 35 years old; Beauty & Fashion lover/ Funny character; any races; Instagram and Facebook follower must be more than 30K; Hopefully to gain average 1000 likes and above per photo post.
- In return, how will you compensate/ reward the SMC?
We will courier the SMC 3 pieces of Lits Wistea mask worth RM89.70 and additional of cash payment. The cash payment will be transferred upon the posting of review, and t&c applied. We will also share their FB comments & link in our Tokyoninki Facebook & website. Cash amount will only to be disclosed to the selected SMC, and it is P&C.
- When would the SMC need to complete and publish the marketing assignment by?
Before 15th of March 2016. Those who submit later than that will not be given for the cash payment.
- What else from your side you need from the SMC to support your marketing insights/ report?
SMC need to send the post link and screen-shots upon posting.
Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at email@example.com with the email title: Lits Wistea Bubble Mask Instagram & Facebook Marketing Campaign, and please provide your info, which is:
- Your Instagram & Facebook Page link.
- Total Instagram followers.
Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.
Instagrammers who had participated in the campaign, more than 7000 likes in less than 1 week time: