Client Portfolio – Sapore


Client – Sapore

Task: Digital PR, digital social media, Facebook Account, Instagram Account, CSR, blog updates, simple visual design.

Result:

  • Digital PR ROI – Bloggers, Facebook Page, Instagram, Malaysia Media, RM 672k in 5 months time.
  • Sapore appears at Google first 5 pages
  • Website: 800 visitors per month
  • Facebook and Instagram organic growth: 1000 likes in 5 months time

Sapore Logo Design——final-01

https://www.facebook.com/saporemy/

https://www.instagram.com/saporemy/

https://sapore18my.com/

Are you ready to create digital branding and social media channels for your business?


Let’s face it. Most of us venture into digital advertising, branding, marketing, just because it’s measurable by giving you a realistic measurement or numbers. Also another soft approach to target your own market easily.

My point is, are you ready to create your very own social media channels? If yes, have you think of the way to maintain the social media channels?

Most of us have eyes on these few top social media channels:

Blog (some turning it into website): blogspot.com, wordpress.com, Weebly.Com and Tumblr.Com

Famous social media for text and visual: Facebook, google +, Instagram, Pinterest, Twitter

Video social media: Youtube, Facebook

Others will be in the form of online music and radio channels.

But even if you did really create all these social media channels, now what? Cracking ideas how to generate new contents? You see, when it is just the matter of creating, for the sake of creating something, it leads no sales, no leads, and has no purpose if your marketing channels are not up-to-date or no one to manage it properly.

Content through the eye of a human, just by looking at our smart phone and computer screen. It can be in the form of sound, text, image visual, video, and much more. In this content marketing infographic, it explains the real game of content marketing:

state-of-content-marketing-2014_infographic-fv

Needless to say, if you are out of ideas in terms of content marketing, feel free to contact MWF. A quick chat can leads to branding ideas and execution, thanks!

How much does it cost for your marketing and branding?


Sometimes, clients do not have any idea what’s the right budget for branding and marketing. Therefore, I found these two articles that are pretty interesting, where company will know exactly how much should they spend on your branding, marketing, and advertising, whilst it is good for branding or marketing agency will know what is the market price to charge to the client:

The Average Cost for Brand Identity Development:

  • Solopreneur (100k – 500k annual revenue) $5,500 – $15,500
  • Small Business (500k – 1M annual revenue) $15,500 – $35,000
  • Medium Sized Business (1M – 250M annual revenue) $35,000 – $75,000
  • Enterprise (250M+ annual revenue) $75,000 – $250,000

From this table, we know that probably 20-25% of the revenue to be spent on branding.

Designing a brand involves:

  • research
  • naming & tagline development
  • brand strategy
  • design or restyling of logos, typography and color palettes
  • visual language and photography style design
  • collateral design
  • packaging design
  • stationery design
  • brand identity guidelines
  • digital asset management systems design

 

Market Research – $5,000 to $50,000

Positioning & Strategy – $1,000 to $20,000

Corporate Branding – $2,000 to $10,000

Product Branding – $1,000 to $5,000

Packaging Design – $2,500 to $25,000

Web Design – $500 to $5000 for a simple site

Email Marketing, Content Marketing, Social Media, SEO, and SEM – $1,000 to $25,000 per month

Public Relations – $1,000 to $10,000 per month

Trade Show Support – $1,000 to $10,000 for a booth and approximately $10,000 to attend each show

Ongoing Sales & Marketing Support (Mostly Offline or ATL) – $1,000 to $15,000 per month

 

Full details at:

http://ianvadas.com/blog/how-much-does-a-brand-identity-cost

https://www.nuvonium.com/blog/view/how-much-will-it-cost-to-market-my-new-product

 

Lits Wistea Bubble Mask Instagram & Facebook Marketing Campaign


Lits Wistea Social Media Marketing Campaign by Cason Trading Sdn Bhd

Results: Search for top 5 qualified Instagrammers to promote Lits Wistea; gained more than 7000 likes in Instagram and Facebook for the brand, in less than 1 week.

lits wistea bubble mask_tokyoninki_cason trading_mwf

  • Product and Company Name: Lits Wistea Instant Brightening Bubble Mask that is available in Sasa outlets & tokyoninki.com website.

Lits Wistea Landing Page

  • What is your product/company/ service uniqueness?

Lits Wistea is not the usual facial mask but a foamy facial treatment sheet that restores vibrancy and moisture. Formulated with fruit extracts (peach, apple, orange, lemon, soy bean, olive, Melissa), hydrolyzed collagen, hyaluronic acid and royal jelly to refine texture for long lasting hydration. After place the mask on face, it automatically transfers into creamy foam and plumps the skin with hydration and refines texture for softer, smoother, healthier-looking skin.  7 magical functions: Instant radiance, Hydration, Lightening of dark spot, Face lifting, Pores refining, Removal of dead skin, skin firming.

  • What is the marketing campaign about? Explain the mechanism/ elements.

To engage SMC to write about their experience and effect after they use the product. They will need to post pictures while using the mask with bubble, and a picture of themselves with the product after they apply the mask.

  • What type of social media and the content are you looking for?

We are looking for 6 x Facebook & Instagram SMC. Exciting and creative review from SMC. Most important is the picture with bubble, it looks cute and fun!

  • What information must the SMC write in their own social media?

Their experience and what they like most about the product in less than 50 words. Please mention that Lits Wistea Instant Brightening Bubble Mask is available at Sasa Malaysia & Tokyoninki website.

They must also tag Tokyoninki facebook & Instagram, and also insert tokyoninki website link http://www.tokyoninki.com/ , hashtag the caption with ‪#‎litswistea ‪#‎bubblemask ‪#‎carbonatedmask #tokyoninki

Sample:

tumblr_nx8908nQUw1tvnq7lo1_1280

photo credit: mrjanallinone.tumblr.com

12743897_10153882889982230_2295880187875889952_n  12669688_10153882889937230_3773798230107284491_n

  • What is your preferred geographic location of the SMC?

West Malaysia

  • What is the preferred target SMC, for eg, can you provide the age range, race, religion, gender, lifestyle preference?

Female/Male aged 17 – 35 years old; Beauty & Fashion lover/ Funny character; any races; Instagram and Facebook follower must be more than 30K; Hopefully to gain average 1000 likes and above per photo post.

  • In return, how will you compensate/ reward the SMC?

We will courier the SMC 3 pieces of Lits Wistea mask worth RM89.70 and additional of cash payment. The cash payment will be transferred upon the posting of review, and t&c applied. We will also share their FB comments & link in our Tokyoninki Facebook & website. Cash amount will only to be disclosed to the selected SMC, and it is P&C.

  • When would the SMC need to complete and publish the marketing assignment by?

Before 15th of March 2016. Those who submit later than that will not be given for the cash payment.

  • What else from your side you need from the SMC to support your marketing insights/ report?

SMC need to send the post link and screen-shots upon posting.

Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at mediawritingfocus@yahoo.com with the email title: Lits Wistea Bubble Mask Instagram & Facebook Marketing Campaign, and please provide your info, which is:

  • Your Instagram & Facebook Page link.
  • Total Instagram followers.

Good luck!

Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.

###

Instagrammers who had participated in the campaign, more than 7000 likes in less than 1 week time:

lits wistea campaign 6lits wistea campaign

lits wistea campaign 7

lits wistea campaign 3lits wistea campaign 4

lits wistea campaign 5

https://www.instagram.com/p/BCdN-5bLAuQ/

https://www.facebook.com/ienaelienadotcom/photos/a.150130188670118.1073741828.141056429577494/222751741407962/?type=1&theater

https://www.instagram.com/p/BC5KZJhtHn6/

https://www.facebook.com/shinilola/photos/a.418557449426.189323.326660574426/10154100786409427/?type=3&theater

https://www.instagram.com/p/BC6wnmYNceh/

https://www.facebook.com/photo.php?fbid=203237373377580&set=a.129234594111192.1073741828.100010739565726&type=3&theater

https://www.instagram.com/p/BC5XkUFnek8/?hl=en

https://www.facebook.com/lenglengpage/photos/a.187105774648242.57721.148583211833832/1326947323997409/?type=3&theater

Footlink Blogger Marketing Campaign


Marketing campaign

Project: Footlink Blogger Marketing Campaign

Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time.
Marketing Campaign: To engage blogger to write about their experience when they come to Footlink HQ shop in Klang. They will need to blog about the foot care consultation, the experience of trying on our Footlink shoes, and after that share about our footlink chop stamp referral program.
What details must the blogger write in their own blog?
  • The foot care consultation experience
  • The experience of trying on our Footlink shoes
  • Share about Footlink has shoe size UK 12- 15
  • Info of the specialty of Footlink shoes, HQ address, contact, email, Footlink website, Footlink e-store website, and Facebook page.
Social Media Celebrity Preference: Bloggers. We are looking for bloggers who always feel tired or having foot pain after a prolong standing or walking activities. It can be a travel or health related topics blogs.
Location of the Social Media Celebrity: Malaysia bloggers – prefer Malay bloggers.
The product/company/ service uniqueness:
1021

Stylish Men’s Shoes

6038

Diabetic Shoes

 

slider-img10

Ladies Shoes

Our shoes are designed with bio-mechanical and healthy footwear guide. These two concepts will offer a more healthy and comfortable fit and able to perform prolong standing and walking activities.
slider-img4

Footlink is an alternative footwear solution for foot problems such as: foot pain (arch pain, heel pain, foot pain), ankle pain, knee pain, lower back pain, diabetic foot, arthritis, geriatrics, osteoporosis, obesity, swollen foot and etc.
What is your preferred geographic location of the blogger? Malaysia
In return, how might you compensate/ reward the blogger?
We will offer the blogger our FootLink shoes worth up to RM 300 (1 pair of footwear, 1 pair of Footlink seamless socks, & 1 tube of Footlink cream) and with additional of cash payment. The cash payment will be decided upon the blog submission, and t&c applied. We will also share their blog link in our website and Facebook. Cash amount is P&C.
When would the blogger need to complete and publish the marketing assignment by?
1 month upon the visiting date to my office.
What else from your side you need from the blogger to support your marketing insights/ report?
I would love to have a print screen of the traffic stats from the blogger’s insight.
Campaign period:
15 Feb – 15 Apr 2016
 
Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at mediawritingfocus@yahoo.com with the email title: FootLink Blogger Marketing Campaign, and these are the info you need to provide to me:
  • Your monthly view of your blog traffic stats? Please print screen and send to me.
  • Can share with me what is your blog all about? If it is too lifestyle, meaning it is too general. Can you share with me any blog post that you have that is talking about health?

Good Luck!

 

Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.

###

Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time. They also share Footlink via Facebook and Instagram.

Berdiri Lama Banyak Berjalan Kasut Footlink Paling Sesuai!!! 1       Footlink Moisturising Cream Sangat Membantufootlink Seamless Socks_Kenapalah Bukan Dari Dulu 2

http://www.bubblynotes.com/2016/03/footlink-seamless-socks-kenapalah-bukan.html

http://www.bubblynotes.com/2016/04/berdiri-lama-banyak-berjalan-kasut.html?m=1

http://www.bubblynotes.com/2016/04/footlink-moisturising-cream-sangat.html?m=1

kasut-footlink-malaysia-10-281x500  kasut-footlink-malaysia-03-copy-500x281

kasut-footlink-malaysia-16-334x500

http://www.mrjocko.com/2016/05/kasut-kesihatan-footlink-malaysia-khas-untuk-masalah-kaki.html

http://www.mrjocko.com/2016/05/review-footlink-kasut-kesihatan-khas-untuk-diabetes.html

Questions and Infomation Needed for Online Marketing Campaign


social-media-challenge-digital-marketing

What questions should you ask when you are engaging SMC (social media celebrity) for your marketing campaign?

For clients

  • Product and Company Name:
  • What product or company that you would like the online SMC to help with?
  • What is your product/company/ service uniqueness?
  • What is the marketing campaign about? Explain the mechanism/ elements.
  • What type of social media and the content are you looking for?
  • What information must the SMC write in their own social media?
  • What is your preferred geographic location of the SMC?
  • what is the preferred target SMC, for eg, can you provide the age range, race, religion, gender, lifestyle preference? In doing so, we can know how to search for the right SMC.
  • In return, how will you compensate/ reward the SMC?
  • When would the SMC need to complete and publish the marketing assignment by?
  • What else from your side you need from the SMC to support your marketing insights/ report?
  • Campaign period:
  • Website:

What information should you give when an agency or client want to work with you for marketing campaigns?

For bloggers/ social media celebrity:

  • Bloggers/ social media influencing people reply back to customers:
  • Your name
  • Blog/ social media URL link:
  • Sample of your social media link that might related with the marketing campaign as per client’s request (optional):
  • Email
  • Blog category:
  • Your location:
  • Your social media stats:
  • Social media total followers: Facebook Page, Instagram, Youtube, Twitter, etc
  • What makes your blog special so that we can choose you?

If you have other questions or information that you would like to add in, feel free to comment in the comment box below! Till then, cheers!