Pisco Food Review – Relaunch the Menu


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July 2017 – We would like to invite food blogger and food social media influencer to join our upcoming food review project – The Relaunch of Pisco Food.

Project: Introducing NEW & their signature Pisco food.

Official hashtag: #piscofoodreview #piscobarkl

http://www.piscobarkl.com/

About Pisco Bar

They say Pisco Bar is a marriage of Spanish hot bloodedness and the poised, chic ambience that you’ve come to expect in a cool bar.

During dinner hours, Pisco Bar introduces to Kuala Lumpur a great range of unique Peruvian and Spanish Tapas. After your dining session, encouraged by the raw and industrial sexy look of the interior, Pisco Bar acquires its unique character that caters to the unique mix of residents in this area.

Pisco Bar is famous for creating an eclectic urban chic atmosphere, enjoying outstanding cocktails and live music performances, and dancing with some of the trendiest DJs in town.

Cuisine: Peruvian and Spanish Cuisine.

Drinks on the bar:

 

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Pisco Special cocktails

 

From left to right:

  1. Salted coconut espresso Martini RM 38 – gold rum, espresso, kahlua, salted coconut syrup
  2. Nice and Sole RM 36 – Rum, sloe gin, fresh lemon, mint leaves
  3. Pisco Spice RM36 – Pandan syrup, kafir lime leaves, egg white, lemon juice
  4. Chili passion martini RM 34 – Vodka infused with lemongrass, chili, passion fruit syrup
  5. Gin Mare Twist RM 44 – gin mare with thyme tincture and grapefruit

Menu 1

STARTER

 

 

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Cebiche – ‘Tiger Milk’

 

SIGNATURE – Cebiche Tasting RM44: Cebiche is a typical Peruvian dish made of fresh, raw fish & seafood, quick-marinated.

 

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pisco tapas – deep fried and grilled items

 

SIGNATURE – Pisco Tapas RM68: Comprises deep fried baby squid, Pisco Parmigiana, Mushroom croquettes, Grilled chicken skewers & chorizo (Spanish cured pork sausage) lollipop. The Pisco parmigiana is basically our take on the eggplant parmigiana and consists of layers of sliced eggplant, cheese and tomatoes.

MAIN COURSE

 

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Pork ribs

 

EXPLORATION – Spanish pork ribs RM48: Pork ribs are marinated with Spanish paprika, honey, salt & pepper then pan-fried with chorizo (Spanish cured pork sausage), bacon, beer and potatoes.

 

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seafood paella

 

SIGNATURE – Spanish Seafood Paella for 2 pax, RM80

 

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elephant ear

 

NEW – Elephant Ear RM48: This name is a direct translation from its Spanish name. It is actually grilled thinly pounded beef steak topped with tomatoes and capers.

DESSERT

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SIGNATURE Churros RM18: This is a typical Spanish dessert made by frying unsweetened dough pastry and then dusting it with sugar. Pisco’s churros are soft and light inside and slightly crispy on the outside. Served with a chocolate dip.

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*Photo credit: Food blogger Pui Yee and Angie Tan

Client Portfolio – Sapore


Client – Sapore

Task: Digital PR, digital social media, Facebook Account, Instagram Account, CSR, blog updates, simple visual design.

Result:

  • Digital PR ROI – Bloggers, Facebook Page, Instagram, Malaysia Media, RM 672k in 5 months time.
  • Sapore appears at Google first 5 pages
  • Website: 800 visitors per month
  • Facebook and Instagram organic growth: 1000 likes in 5 months time

Sapore Logo Design——final-01

https://www.facebook.com/saporemy/

https://www.instagram.com/saporemy/

https://sapore18my.com/

Frutzee PR Blogger Campaign – Parent Bloggers


Dear SMC (Social Media Celebs),

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This time round, we have another exciting project coming to you. Have you ever wonder how to prepare a healthy snacks/ chips? Yes, some of the parents might be thinking of fresh vegetables and fruits, but we got to face the facts. Not all children like green vegetables or certain fruits. They aim for fast food such as french fries, sweet, KFC, potato chips and many more.

Now, what if I told you, there’s a new healthy fruit chips for your loved ones? Nope, we did not fry the fruits. All we did was using the freeze dried technology, we try our best to preserve the nutrition of the fresh fruits and turn them into fruit chips! So now, such a new fantastic fruit chips for your loved ones, not to mention you are assured that your children are getting all the nutrition from the fruits, stay healthy, and you and your loved ones can even think of some simple recipe using the fruit chips together, well, here comes the family bonding moment as well.

So, allow me to introduce you: Frutzee and its 4 fruity members: Apple, banana, berry and grapes.

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 Frutzee PR Blogger Campaign Details:

  • Product and Company Name: Frutzee, a healthy yet crispy and crunchy fruit snacks by Nutrio Malaysia.
  • What product or company that you would like the online SMC to help with? We would like to engage online SMC to share great info about Frutzee by Nutrio Malaysia.
  • What is your product/company/ service uniqueness? Made from real fruit from real trees and freeze-dried immediately after picking, Frutzee locks in all the nutritional benefits of fresh fruit without all the hassle, meaning you get your fruity fix anytime and anywhere you like! Frutzee comes in separate packaging and is available in four real fruit flavours.
  • What is the marketing campaign about? Explain the mechanism/ elements.
    Blog about Frutzee, join Frutzee media launch, visit us at Baby Expo exhibition, encourage readers to like Nutrio Malaysia Facebook Page, share simple recipes and many more!
  • What type of social media and the content are you looking for?
    Prefer bloggers, but we will be happy if they can share Frutzee on Facebook and Instagram as well.
  • What information must the SMC write in their own social media?
  1. Must like and also encourage readers/ followers to like Nutrio Malaysia Facebook Page: https://www.facebook.com/NutrioMalaysia/?fref=ts
  2. To insert Frutzee website link in their blogs: http://frutzee.my/
  • What is your preferred geographic location of the SMC? Malaysia
  • What is the preferred target SMC, for eg, can you provide the age range, race, religion, gender, lifestyle preference? In doing so, we can know how to search for the right SMC.

    We are searching for parents bloggers who have children aged 1- 9 years old, with the minimum of 2000 monthly view of their blogs OR min 2000 likes in Facebook Page OR min 2000 followers in Instagram. Those who are specialized in parenting blog will be an added advantage but it is optional.
  • In return, how will you compensate/ reward the SMC?
  1. Frutzee product sponsor with min RM 72 and above.
  2. Chances to join our upcoming blog contest and get rewarded Frutzee products, and some cash.
  3. Share your blog link with Frutzee fans.
  • When would the SMC need to complete and publish the marketing assignment by?
    As we have few different PR campaign, it would be adjusted according to timeline.
  • What else from your side you need from the SMC to support your marketing insights/ report?
    We would need their blog stats (print screen), and blog posting about Frutzee.
  • Campaign period: August – Sept 2016

Frutzee

If you are a parent blogger, you have children aged 1 – 9 years old, and you fulfill the requirements of having minimum 2000 monthly traffic blog view/ 2000 Instagram followers/ 2000 facebook page likes, please email to mediawritingfocus@yahoo.com entitled Frutzee PR Blogger Campaign.

Bloggers who has reviewed Frutzee Products:

http://alialisakreatif.blogspot.my/2016/09/sarapan-pagi-lebih-berkhasiat-dengan.html

http://speciality-weekendtreat.blogspot.my/2016/08/healthy-fruit-snack-frutzee-by-nutrio.html

http://www.imafulltimemummy.com/post/2016/09/09/Product-Review-The-Frutzee-Family.aspx

http://www.malaysianparenting.com/2016/07/yummy-fruit-snacks-frutzee-by-nutrio.html

http://sharingiscaring-fiza.blogspot.com/2016/10/the-frutzee-family-resipi-makanan.html?m=1

http://jesonestop.blogspot.my/2016/09/fun-children-snack-time-with-dried.html

 

Lits Wistea Bubble Mask Instagram & Facebook Marketing Campaign


Lits Wistea Social Media Marketing Campaign by Cason Trading Sdn Bhd

Results: Search for top 5 qualified Instagrammers to promote Lits Wistea; gained more than 7000 likes in Instagram and Facebook for the brand, in less than 1 week.

lits wistea bubble mask_tokyoninki_cason trading_mwf

  • Product and Company Name: Lits Wistea Instant Brightening Bubble Mask that is available in Sasa outlets & tokyoninki.com website.

Lits Wistea Landing Page

  • What is your product/company/ service uniqueness?

Lits Wistea is not the usual facial mask but a foamy facial treatment sheet that restores vibrancy and moisture. Formulated with fruit extracts (peach, apple, orange, lemon, soy bean, olive, Melissa), hydrolyzed collagen, hyaluronic acid and royal jelly to refine texture for long lasting hydration. After place the mask on face, it automatically transfers into creamy foam and plumps the skin with hydration and refines texture for softer, smoother, healthier-looking skin.  7 magical functions: Instant radiance, Hydration, Lightening of dark spot, Face lifting, Pores refining, Removal of dead skin, skin firming.

  • What is the marketing campaign about? Explain the mechanism/ elements.

To engage SMC to write about their experience and effect after they use the product. They will need to post pictures while using the mask with bubble, and a picture of themselves with the product after they apply the mask.

  • What type of social media and the content are you looking for?

We are looking for 6 x Facebook & Instagram SMC. Exciting and creative review from SMC. Most important is the picture with bubble, it looks cute and fun!

  • What information must the SMC write in their own social media?

Their experience and what they like most about the product in less than 50 words. Please mention that Lits Wistea Instant Brightening Bubble Mask is available at Sasa Malaysia & Tokyoninki website.

They must also tag Tokyoninki facebook & Instagram, and also insert tokyoninki website link http://www.tokyoninki.com/ , hashtag the caption with ‪#‎litswistea ‪#‎bubblemask ‪#‎carbonatedmask #tokyoninki

Sample:

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photo credit: mrjanallinone.tumblr.com

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  • What is your preferred geographic location of the SMC?

West Malaysia

  • What is the preferred target SMC, for eg, can you provide the age range, race, religion, gender, lifestyle preference?

Female/Male aged 17 – 35 years old; Beauty & Fashion lover/ Funny character; any races; Instagram and Facebook follower must be more than 30K; Hopefully to gain average 1000 likes and above per photo post.

  • In return, how will you compensate/ reward the SMC?

We will courier the SMC 3 pieces of Lits Wistea mask worth RM89.70 and additional of cash payment. The cash payment will be transferred upon the posting of review, and t&c applied. We will also share their FB comments & link in our Tokyoninki Facebook & website. Cash amount will only to be disclosed to the selected SMC, and it is P&C.

  • When would the SMC need to complete and publish the marketing assignment by?

Before 15th of March 2016. Those who submit later than that will not be given for the cash payment.

  • What else from your side you need from the SMC to support your marketing insights/ report?

SMC need to send the post link and screen-shots upon posting.

Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at mediawritingfocus@yahoo.com with the email title: Lits Wistea Bubble Mask Instagram & Facebook Marketing Campaign, and please provide your info, which is:

  • Your Instagram & Facebook Page link.
  • Total Instagram followers.

Good luck!

Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.

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Instagrammers who had participated in the campaign, more than 7000 likes in less than 1 week time:

lits wistea campaign 6lits wistea campaign

lits wistea campaign 7

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lits wistea campaign 5

https://www.instagram.com/p/BCdN-5bLAuQ/

https://www.facebook.com/ienaelienadotcom/photos/a.150130188670118.1073741828.141056429577494/222751741407962/?type=1&theater

https://www.instagram.com/p/BC5KZJhtHn6/

https://www.facebook.com/shinilola/photos/a.418557449426.189323.326660574426/10154100786409427/?type=3&theater

https://www.instagram.com/p/BC6wnmYNceh/

https://www.facebook.com/photo.php?fbid=203237373377580&set=a.129234594111192.1073741828.100010739565726&type=3&theater

https://www.instagram.com/p/BC5XkUFnek8/?hl=en

https://www.facebook.com/lenglengpage/photos/a.187105774648242.57721.148583211833832/1326947323997409/?type=3&theater

Footlink Blogger Marketing Campaign


Marketing campaign

Project: Footlink Blogger Marketing Campaign

Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time.
Marketing Campaign: To engage blogger to write about their experience when they come to Footlink HQ shop in Klang. They will need to blog about the foot care consultation, the experience of trying on our Footlink shoes, and after that share about our footlink chop stamp referral program.
What details must the blogger write in their own blog?
  • The foot care consultation experience
  • The experience of trying on our Footlink shoes
  • Share about Footlink has shoe size UK 12- 15
  • Info of the specialty of Footlink shoes, HQ address, contact, email, Footlink website, Footlink e-store website, and Facebook page.
Social Media Celebrity Preference: Bloggers. We are looking for bloggers who always feel tired or having foot pain after a prolong standing or walking activities. It can be a travel or health related topics blogs.
Location of the Social Media Celebrity: Malaysia bloggers – prefer Malay bloggers.
The product/company/ service uniqueness:
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Stylish Men’s Shoes

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Diabetic Shoes

 

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Ladies Shoes

Our shoes are designed with bio-mechanical and healthy footwear guide. These two concepts will offer a more healthy and comfortable fit and able to perform prolong standing and walking activities.
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Footlink is an alternative footwear solution for foot problems such as: foot pain (arch pain, heel pain, foot pain), ankle pain, knee pain, lower back pain, diabetic foot, arthritis, geriatrics, osteoporosis, obesity, swollen foot and etc.
What is your preferred geographic location of the blogger? Malaysia
In return, how might you compensate/ reward the blogger?
We will offer the blogger our FootLink shoes worth up to RM 300 (1 pair of footwear, 1 pair of Footlink seamless socks, & 1 tube of Footlink cream) and with additional of cash payment. The cash payment will be decided upon the blog submission, and t&c applied. We will also share their blog link in our website and Facebook. Cash amount is P&C.
When would the blogger need to complete and publish the marketing assignment by?
1 month upon the visiting date to my office.
What else from your side you need from the blogger to support your marketing insights/ report?
I would love to have a print screen of the traffic stats from the blogger’s insight.
Campaign period:
15 Feb – 15 Apr 2016
 
Are you interested in the project? If you are a SMC (Social Media Celebrity), please email us at mediawritingfocus@yahoo.com with the email title: FootLink Blogger Marketing Campaign, and these are the info you need to provide to me:
  • Your monthly view of your blog traffic stats? Please print screen and send to me.
  • Can share with me what is your blog all about? If it is too lifestyle, meaning it is too general. Can you share with me any blog post that you have that is talking about health?

Good Luck!

 

Friendly reminder, we believe your profession as a social media celebrity, and if you agreed to participate in the project, any email communication or payment related to the branding campaigns are strictly private & confidential. Print screen or bad mouth about the project, communication are not ethical. We trust you are professional and smart SMC.

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Results: 2 Malay bloggers are selected for the campaign, gaining up to 1400 views in 5 blogs, in 1 week time. They also share Footlink via Facebook and Instagram.

Berdiri Lama Banyak Berjalan Kasut Footlink Paling Sesuai!!! 1       Footlink Moisturising Cream Sangat Membantufootlink Seamless Socks_Kenapalah Bukan Dari Dulu 2

http://www.bubblynotes.com/2016/03/footlink-seamless-socks-kenapalah-bukan.html

http://www.bubblynotes.com/2016/04/berdiri-lama-banyak-berjalan-kasut.html?m=1

http://www.bubblynotes.com/2016/04/footlink-moisturising-cream-sangat.html?m=1

kasut-footlink-malaysia-10-281x500  kasut-footlink-malaysia-03-copy-500x281

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http://www.mrjocko.com/2016/05/kasut-kesihatan-footlink-malaysia-khas-untuk-masalah-kaki.html

http://www.mrjocko.com/2016/05/review-footlink-kasut-kesihatan-khas-untuk-diabetes.html