Fashion brand – BONIA SS2017 write-up


Requirement: To draft out the content and storyline, according to the latest fashion inspiration.

  1. SS2017 Collection  – Theme: The Lost Empires – to describe the fashion design of the great Peru,  a country in South America, the natural Amazon rainforest and Machu Picchu, an ancient Incan city high in the Andes mountains.
  2. Highlights of the events, happenings, new store opening, exclusive bespoke services, to create brand awareness of the brand’s new exploration – Connect fashion with art.

PDF: Bonia_Vintage_FA

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Post Release: European Organic Certification in South-East Asia via Organicity Project


PRESS RELEASE

1 Dec 2015                                                               FOR IMMEDIATE RELEASE

 

European Organic Certification in South-East Asia via Organicity Project

Mr Riccardo Cozzo - president  & Ms Carla Gambini - senior project manager (bioagrico.op) (2)

Riccardo Cozzo, President of Bioagricoop, & Carla Gambini, Senior Project Manager of Bioagricoop

 

Organicity, a project that aims to promote high quality organic products and organic certification in South-East Asia, organized the ” Discover Quality European Organic with Organicity” workshop on Friday, 27 November 2015 in Malaysia. The purpose of the workshop is to support the future needs of Asian markets for international organic certification and technical support for Organic food production.

Organicity Project, a 3-year project (2014-2017), serves as an informative and promotional project to grow the awareness of the organic products and European Organic Certification in South-East Asia, and also to support the trade development of the certified organic business member, under the management of the project leader, Bioagricoop s.c.r.l., an Italian non-profit organization since 1984.

Mr Riccardo Cozzo, the president of Bioagricoop, emphasized the 3 main goals of the Organicity project in his presentation:

  1. To educate consumers in the aspect of the intrinsic characteristics of organic farming products,
  2. To encourage more consumption of organic food based on the European organic certification with significant added value.
  3. To motivate importers, distributors, and restaurateurs to the quality of European Organic Products in major retail stores.

 

cookin demo by chef Jochen Kern from Berjaya University (2)

Chef Jochen Kern from Berjaya University College of Hospitality

chef Federico Michieletto, president of Bocuse d'or Malaysia

Chef Federico Michieletto

In a support for Organicity Project, Chef Jochen Kern (Project Manager of Berjaya University College of Hospitality) and Chef Federico Michieletto (President of Bocuse d’or Malaysia) prepared some international cuisine using the European certified organic products.

L to R - Eric Lim(Raintree Sustainable Produce), Chang Lay Hoon, Ling Mei Lee, Rachael Tai (Why Not Organic), carla gambini (bioagricco.op)L to R – Eric Lim(Raintree Sustainable Produce), Chang Lay Hoon, Ling Mei Lee, Rachael Tai (JustLife), Carla Gambini (Senior Project Manager of Bioagriccoop)

 

L to R -KC Lim (ALIVE Group), Riccardo Cozzo (bioagrico.op), Selina Gan (CEO Opika), Ong Kung Wai (OAM)L to R -KC Lim (ALIVE Group), Riccardo Cozzo (President of Bioagricoop), Madam Selina Gan (CEO Opika), Ong Kung Wai (Director of OAM)

Our guests include Mario Sammartino (Ambassador of the Italian Embassy in KL), Dr Porsia (Italian Trade Commissioner), Mr KC Lim (ALIVE Group), Madam Selina Gan (CEO Opika), Mr Ong Kung Wai (Director of OAM), Loke Siew Foong (Managing Director of Radiant Whole Food), Eric Lim (Raintree Sustainable Produce), Chang Lay Hoon and  Ling Mei Lee(JustLife), Rachael Tai (Director of JustLife) came to support Organicity Workshop at Samplings On The Fourteenth Restaurant in Berjaya Times Square KL.

Bioagricoop organic certified products (2)

The European Union has council regulations that control the organic production:

  • 834/2007 on organic production and product label
  • 889/2009 laying down detailed rules for the implementation of council regulation (EC)  No 834/2007 on organic production and product labels.
  • 1235/08 laying down detailed rules for implementation of council regulation (EC) No  834/2007 as regards the arrangements for imports of organic products from third countries.

Bioagricoop organic certified products (4)

Mr Riccardo had also explained the use of best environmental practices, biodiversity and to preserve natural resources are the main keys leading to the organic production value. Other aspects such as the farming process, the processing of organic food, and also the certification process will need to be evaluated in order to have organic products in Malaysia to be certified under the European Union Label, which is also called as «The Leaf» as per the logo design.

To get to know more about the Bioagricoop Organic Certification, please contact Ms Carla Gambini, the senior project manager via her email at carla.gambini@bioagricoop.it or you can reach Carla at its office number +39 051 6199753

For press release coverage, please contact Jessica at mediawritingfocus@yahoo.com

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About Organicity Project

Stampa

Organicity Project is a three-year project (2014-2017) recognized and supported by the European Union and the Italian Government (Agea) – managed by Bioagricoop s.c.r.l., an Italian non-profit organization born in 1984 for promotion, training and research in organic agriculture and sustainable development. The Project aims at promoting EU organic products, certified in compliance with EC Regulation 834/2007 and 889/2008, outside the EU area with a particular focus on South-East Asia (specifically Indonesia, Malaysia, Singapore, Thailand), India and Brazil.

The organic products involved in information and promotion activities are the typical products of Mediterranean Diet: Organic extra virgin olive oil and organic balsamic vinegar, Organic cereals, cereal products and processed cereal products such as pasta, baked products, sweets, Organic fruit and vegetables and processed products, in particular, preserves, juices, dried fruits, coffee, Organic dairy products, in particular cheese, Organic honey, Organic pickles and in oil products. More info at: http://organicityproject.eu/en/

 

About Bioagricoop

Bioagricoop s.c.r.l., an Italian non-profit organization born in 1984 that has been working on EU co-funded projects for years, offers its know how to support those operators that want to be part of the project during all the stages of the project itself. Furthermore, Bioagricoop aims at increasing global awareness of organic products and creating new links between producers and buyers and producers and consumers. More info at: http://www.bioagricoop.org/

 

Other source info about the organic market research in Malaysia: http://www.ukessays.com/essays/marketing/the-malaysian-organic-market-and-segmentation-marketing-essay.php

Media Publication:

http://www.junipersjournal.com/discover-quality-european-organic-organicity.html

http://mamadarwiish.blogspot.my/2015/12/media-blogger-event-discober-quality.html?m=0

http://foodmsia.com/2015/12/european-organic-certification-in-south-east-asia-via-organicity-project/

http://jacyntacsy.blogspot.my/2015/12/organicity-project-2015.html

http://mrspuex.blogspot.my/2015/12/media-blogger-discover-quality-european.html

http://www.thatskinnyelephant.com/events/organicity-workshop/

http://www.star2.com/food/food-news/2016/01/03/get-on-the-mediterranean-diet-in-malaysia/

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3 mins reading – Difference between media advisory, press release and press kit


mwf press release

 

Today I learn a few things from this article “Differences Between a Media Advisory and a Press Release”, and this is something interesting.

I would like to summarize everything, in so that we can get a clearer picture to differentiate both scenarios and types.

Difference

Media Advisory- A media advisory, or media alert, it stands for a media invitation for a company event, product launching, news conference, grand opening or presentation. It can be a closed media event or open to the public. A media advisory is much shorter than a press release. It is titled “Media Advisory” at the top with the contact information. The headline is the event, followed by the first paragraph being very short and covers details of the event — location, time, where to park, what food to be served, etc.

Press release – an official statement to the media, to share news about your company and business, most probably new launching or if you don’t have anything to launch, you can choose to pitch a great story that persuade the media to publish, to grow interest to the media readers/ followers. Press release should be 1-2 pages with relevant photos/ link. Here is another article of mine to learn what is PR, media and blogger.

Common interest: Both press releases and media advisories can be used for your company events.

What to include in a media/ press kit during your event launching?

Media Kit – A media kit introduces your business to the media – company history, background, senior staff short bio, a brief description of products, press release. Media Advisories shouldn’t be included in the media kit.

In the article, it mentioned  include ‘clips of media coverage’ and I found the answer why do we need to do so: https://zapier.com/blog/best-press-kit/

Press Kit Essentials

  1. Company Overview (YES)
  2. Press Contact (YES)
  3. Product Information (YES)
  4. Media Assets – photos, videos, links (YES) If file is too big, try to use DropBox.com
  5. Clients/ Testimonials (Not necessary for me, probably a link direct the media to your website showing the testimonials)
  6. Notable Media Mentions (not necessary, direct them to your website media coverage section)
  7. Past Press Releases (not necessary, direct them to your website – press release, if you do have such section)

MWF Conclusion

For me, too much info will just ‘jam’ the whole media publication. As long as the important message is being delivered to the media, the most important is actually press release and some relevant photos. If you are aiming for TV media, you need to attach your video to the TV production.

Are you looking for PR expert? Drop us an email at mediawritingfocus(@)yahoo.com and we see how to help you to reach out to the media.

5 mins to learn what is PR, media and blogger


Many people have been asking me, what is PR? I answered – press release, but they are still confused. Hence, I created this simple, direct and short explanations for busy people who has no time to read long, detailed explanation, alright, at least you have 5 mins!

What is Public Relations? PR is the practitioner who deals with the media (TV, radio, digital media, blogger, newspaper, magazine).

What is Press release? Press release is an official statement to be sent to the media. It is like a Newsfeed, you need to gather all your possible ‘sellable’ contents in 1-2 pages and to ‘sell’ contents that are newsworthy, unique, eloquent, valuable, and attention-grabbing to the right media and the right audience. Do you know there is nearly 3000 press release being sent to journalists everyday? Want to really get your news to be published? Get the right PR writer.

How to prepare a good press release? 1-2 pages, with relevant photos, video and contact. Provide website url link in case the media need more information. If your files are too big, especially the photos, you can consider to use dropbox.com and share the link to the media. Some media prefer the old-school style, prepare hardcopy, burn all info into a CD and courier to them.

How to gather the right media list? Well, very depending on your brand, product and service. If you are selling travel packages, opt for travel related media, online website, and bloggers.

What is the difference between media and blogger? you can refer to the table below:

Profession Journalist/ Online website Blogger/ online website
News control Serious and under control Lifestyle, fun, and freestyle
Delivery time Newspaper in days, magazine in 2 months time In days, normally faster than the media
Income Full stable income Blog to survive, income judge by themselves
Overall Focus on purely writing Learn many marketing aspects, like, blog, take pictures, video record, etc
Objectivity Under control Personal opinion
Language Professional More narrative type
Organization More towards corporation company Can be individual or a group of bloggers handling the blog

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Why do you need press release, media and bloggers? (Advantages) Simple, because they have the right large audience! Imagine your news are being published in one of the newspaper or a blog that has 10,000 views a day! And this 10,000 views simply go visit your website and remember your brand. When you have something to offer to those who are interested, of course you had the business deal!

And, you do not need to wait for product launching, only to send out a press release. You can write a compiled interesting list, for eg: top 5 local food in your city, 10 ways to play while educating our children, and so forth.

The disadvantages of a Press Release – Unless you have become the next US President, you need to make sure your press release is worth to be published, the mistakes are: poor headlines, not interesting story, poor contents, or poorly written. If you didn’t prepare a press release, this is a waste when you want more people to know about your product and service, but you didn’t have the proper info a media need.

How frequent should I send out a press release? Try to make a habit of at least to have 1 press release monthly, so that your news will be seen in the media on a regular basis.

How should I send out my press release to the media? Most of us will email them, followed by social media, because this is the most cost-effective and also effective way. However, sometimes, a courtesy call or an email reminder about your event or your product launching would be good.

Now here comes the online digital website. Some of the traditional media switched to online websites, or the famous bloggers will switch to online websites, and some online website nowadays creates funky, trendy, lifestyle news. They are all the same – they hope you advertise in their media. So, still check back to their readers’ profiles.

Should I pay the journalist and blogger for my event? Well, normally for journalist, they will come to your event when your news is newsworthy; as for blogger, because they blog to gain income, it would be deeply appreciated that you appreciate their hard work, spending time to market your product and service, so yeah, bloggers do get paid, but not 100%, now remember, journalists from traditional media has a full time salary to get things going too.

I insist to have my news to be published, what is the difference with media launching? In such cases, this is called advertorial or sometimes we call it sponsored content, meaning you pay to publish your content.

What are the pricing and rates for press release, media invitation, blogger? Every agency or freelancer got their own rates, if you want to know about my PR rates, you can check it here.

Do you have more questions? Comment? Leave a message and I will try my best to answer you.

Stand a chance to be ‘Shogun Share’ Home Chefs


stay-at-home-mom-cooking-with-daughter

When someone asks you where can you get nice food, probably you will just reply: “my mother’s kitchen”. Let’s face it, no matter how fine dining or how wonderful you are enjoying your meal in a comfortable and classic cafe, you just miss your mother or aunty’s food. On the other hand, probably you are the great cook at home, and want to share the love of cooking with others, but do not have the time to do marketing, or handle the food delivery, or even open a physicial f&b outlet. Talk about the money needed to invest in F&B business! Probably you are inspired by our Malaysia food art mother – Ms Samantha Lee.

Well, now you can get to enjoy mom’s homecooked food, thanks to Shogun2U.

logo

Shogun Share – An online food marketing platform that help home-cooked chefs by promoting your food on their website, provide you marketing advice and also deliver your  dishes to customers.

CNY Dinner_006

The features of ‘Shogun Share’

Food Delivery: Shogun2U riders will deliver the meals ordered online within the vicinity of Klang Valley in approximately 45 minutes. They benefit from an amazing infrastructure network by having a centralized kitchen and delivery hub, which concurrently smooth the logistic and delivery processes.

Extra pocket money for you: They are generating millions in sales monthly through providing affordable Chef prepared meals delivered to the home. Delicious meals supported through operational excellency have proven their rapid success.

Food packaging: Because it is an essential part of this initiative. In fact, Shogun2U team is here to advice and provide exciting pricing and packaging ideas for the home chefs to maximize their returns. Attractive packaging will charm customers to repeat orders and produce a fan base of their own.

High quality food to gain trust and safety: Well, although the project sounds exciting, not all food is listed in their website. Your food need to be different from those in their websites, be sure it is pork free, clean, and therefore, only those who are selected will be the Shogun2u home-cooked chefs.

Why ‘Shogun Share’?

Well, so far there’s no other food marketing website collaborate with any home-cooked chefs, and to be frank, handling all the marketing and operational costs are quite high. All you need to do is cook at your best, and Shogun2u will do the rest. And of course, finally your hard cooking work paid off, with you earning extra income, and cooking for food lovers across the Klang Valley area. With a massive loyal fan base and significant online presence of Shogun2U, you can definitely gain new customers and more sales by the day through word of mouth effect in spreading the goodness of your delicious home cooked delicacies.

The Founder of Shogun2u & Shogun Share

“We want to thank the community for showing tremendous support to Shogun2U and this is a once in a lifetime opportunity for everyone. The aim is to make Shogun Share as exciting as possible so they can kick start their business journey and become successful online food entrepreneurs. We want them to feel passionate in learning the tricks and trade of online food businesses,” said Dato’ Sri Michael Chong, founder of Shogun2U.

Shogun Share Vision

Shogun2U is a proven business model which they can tap into and become apprentices chefs towards greater success. By being part of Shogun Share, they are groomed and transformed from home chefs into successful celebrated chefs. Over time, Shogun Share’s long term goal is to stimulate the economy by cultivating the untapped pool of home chefs and transforming them into successful food entrepreneurs.

How to join as a Shogun Share home-cooked chef? Contact to participate in ShogunShare: esther@shogun2u.com and visit website www.shogun2u.com as well!

About Shogun2U

Shogun2U is re-defining the food delivery service by bringing to the doorstep, chef-prepared, high quality and affordable meals with a click of a button. They serve Japanese, Korean, Chinese and many other cuisines. For more information, visit http://www.shogun2u.com/.

Press Release by thinkspace.com.my

Post-Release Case Study (Beauty) – Cason Trading Product Launching


Client: Cason Trading Sdn Bhd need a post-event  press release on their product launching together with Watsons to promote their 3 new Japan brand: PureVivi, BabyFoot, and DotFree.

Industry: Beauty Line

Assignment: To write an official post-release to be sent out to all media, and to thank media for coming.

Result: 80% of the blogger publish about Cason Trading product launching event

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POST RELEASE                                                                  14 September 2015

Cason Trading and Watsons graciously launched 3 new Japan Brands – BabyFoot, PureVivi and DotFree in Malaysia

tokyoninki_purevivi, babyfoot, dotfree (5)

Group photo

On Thursday, 10 September 2015, Cason Trading Sdn Bhd hosted its 1st ever grand product launch, at Ossoto Spa KL. This event has successfully brought together a total of 60 pax of beauty media, professionally from newspaper, magazine, bloggers, and digital media.

The exciting event started off in the afternoon as the media guests arrived at the Ossoto Spa at 2:30pm. Our crew using Bonavoce waterproof eyeliner to draw on guest’s hand, where later on, we removed the eyeliner effectively using PureVivi Cleansing Lotion.

tokyoninki_purevivi, babyfoot, dotfree (2)

Cason Trading and Watsons

The best part was everyone is changed into Ossoto comfortable sleepwear, making the event as if like a stylish pyjamas party. Our guests were being served light snacks, while some of the media guests were busy taking pictures of the beauty products and surroundings.

tokyoninki_purevivi, babyfoot, dotfree (1)

Caryn Loh, Cheesie, Cason

Jenn Chia, our event host, who was The new 8tv Quickie host, officially launched the event by welcoming our Watsons VIPs – Ms Caryn Loh, the General Manager, Hamilah, the Admin Manager, Shureen Lim, Marketing Manager, Jude Benjamin Lisa, the Assistant Marketing Manager and Siew Phooi, the Buyer, and our honored guests. An interactive puzzle game session was held, followed by a welcome speech by Ms Caryn Lee, Watson’s Assistant Sales Manager.

tokyoninki_purevivi, babyfoot, dotfree (3)

Cheesie doing live demo

At 4pm, Cheesie, who is Cason Trading’s beauty ambassador and also Malaysia top international blogger, was invited to share some beauty tips and also to do some live demo on some of our guests, to show you the effectiveness of the beauty products, such as Dotfree All in One Essence and Purevivi Cleansing Lotion.

tokyoninki_purevivi, babyfoot, dotfree (4)

Guests trying BabyFoot Treatment

After the product demo, our guests got to try our foot treatment using BabyFoot in 30 minutes time, where we informed the guests that they should see their dead foot skin being peeled off after 3-4 days time. A simple product presentation was done, and we invited all the guests to try to test on our products, including removing the eyeliner stain on their hands.

The memorable product launch event ended at 5:30pm, where Cason Trading sponsored each guest a complimentary partial body massage and generous beauty goody bags. Our guests were also able to continue to enjoy the spa services in Ossoto within 24 hours upon checking in.

We also take this opportunity to inform our media that we are having an Instagram Photo Contest that will be ending by 20 Sept 2015. The contestant would need to follow TokyoNinki on Instagram https://instagram.com/tokyoninki/  , upload a photo of yourself while using any products of Dotfree, Purevivi or Baby Foot, hashtag #TokyoNinki and the brand you are using #DotFree #Purevivi #BabyFoot. 10 winners will be chosen on 21 Sept 2015 based on photo creativity. If you are not the selected 10 winners, not to worry, as each participant will also receive a mystery gift!

We would like to take the opportunity to thank Watsons, and Ossoto spa, and all our respective media who came to support our product launch. Please do log on to http://www.tokyoninki.com/ to enjoy more online beauty shopping experience!

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About Cason Trading Sdn Bhd

Started since 2011, Cason Trading created Tokyoninki.com, an online shopping store in Malaysia, bringing in high quality and exciting health and beauty products mainly from Japan into the Malaysian beauty industry. Cason Trading Sdn Bhd currently owns 14 Japan, Korea, and USA brands: Baby Foot, BONAVOCE, CandyDoll, Dot Free, F cup Cookie, FINE, L’EGERE, Love Nail, Love Soap, OCEANLAB, Purevivi, Rainbow Color, Tooth Revolution, and Yogurugen, rewarding consumers by bringing in all the imported beauty and health brands, giving you a beauty and health adventure.

Website: http://www.tokyoninki.com/

*You may refer to the comment box below for all the media and blog links about the event, thanks!

Here are the media coverage link, more than 13 media publish about the event:

http://speciality-weekendtreat.blogspot.my/2015/09/cason-trading-launches-3-new-japan.html

http://alizasara.blogspot.my/2015/09/your-newborn-beauty-with-purevivi-dot.html

http://www.mieranadhirah.com/2015/09/get-baby-smooth-skin-with-purevivi.html

http://www.koeyleow.com/2015/09/cason-trading-product-launching.html

http://www.sunshinekelly.com/2015/09/experience-newborn-beauty.html

http://jacyntacsy.blogspot.my/2015/09/experience-your-newborn-beauty-through.html

http://www.muffinbeauty.com/article/Watsons-and-Cason-Trading-Launched-3-New-Products-PureVivi-DotFree-BabyFoot

http://emmycarter.blogspot.my/2015/09/experience-your-newborn-beauty.html

http://littleartbay.blogspot.my/2015/09/2015-092-cason-experience-your-new-born.html

http://www.pressreader.com/malaysia/the-sun-malaysia/20150921/textview

http://chancyee.blogspot.my/2015/09/watsons.html

http://janiceyeap.blogspot.my/2015/10/the-launch-of-baby-foot-dot-free-purevivi.html

http://www.tauyanm.com/2015/10/26/3-new-japan-brands-into-malaysia-baby-foot-dot-free-and-purevivi/

http://www.malaysianparenting.com/2015/09/tokyoninki-experience-your-newborn.html

http://www.clozette.co/community/browse/instagram-1071311997284241792-1963955/JQLEEJQ

Press Release and Blogger Invitation Case Study: Cason Trading Beauty Product


Client: Cason Trading Sdn Bhd is planning to do a product launching together with Watsons to promote their 3 new Japan brand: PureVivi, BabyFoot, and DotFree.

Industry: Beauty Line

Assignment:

  1. To prepare a proper press release and send media invitation to Malaysia beauty bloggers.
  2. To do translation in Malay language to assist media publication.
  3. To do a post-release on the event.

Watsons Dotfree Media Event- Invitation

Invitation Results: Within 2 days, we received feedback from 34 Malaysia beauty bloggers telling us that they are interested to attend the Cason Trading Sdn bhd – ‘Experience your newborn beauty’ product launching event. However, due to limited seats, we invited 12 bloggers to join the event.

Press Release:

FOR IMMEDIATE RELEASE                                                           10 SEPT 2015

Cason Trading Launches 3 New Japan Brands – Baby Foot, DotFree and Pure Vivi

Experience your newborn beauty as Watsons Personal Care Stores, incorporate with Cason Trading Sdn Bhd, gives back your reborn youth by bringing in 3 new Japan brands into Malaysia – Baby Foot, DotFree and PureVivi.

Baby Foot L-Size

Reborn Your New Feet – Baby Foot

Most of us do not realize that our feet were overworked and tired, causing ugly, rough sole and dead skin problems.  Therefore, here comes Baby Foot Easy Pack series being your feet caretaker. Launched since 1997, and being awarded for Cosmetic Innovators of The Year (CITY) Awards – COSMETIC INNOVATOR OF THE YEAR 2015 and Watsons HWB Awards 2015 – The Most Wanted Foot Mask in 2015, this new Baby Foot Easy Pack 30 minutes version  is developed in particular to care for the dead skin cells which produce problems with the sole.

Till now, Baby Foot Easy Pack has been sold off at a total of 10 million pairs in more than 50 countries worldwide.

The secret ingredient is Fruit Acid, which penetrates into the layer of dead skin cells and works on the desmosomes between the skin layers, enabling easier peeling. With additional 17 types of natural extracts with a high moisturizing power input in the Baby Foot Easy Pack, the dead skin peels off naturally, giving you a pair of reborn feet with soft skin, just like the baby skin.

Baby Foot has been continually redeveloped and revised in its packaging, to ensure the comfort, and the effectiveness of the product. All you need is 30 minutes to leave on your feet in Baby Foot Easy Pack at home.

Dotfree white all-in-one-inner Dotfree White face wash-inner Dotfree Resilience face wash-innerDotfree Resilience All-in-one-inner

Dot Free – Fight your “Dots” away

Blemishes, dry skins and wrinkles are the 3 “Dots” or the main skin problems. We need to get rid of  the “dots” in order to achieve genuinely beautiful skin.  These “Dots” were gradually alleviated by  using DotFree, the skincare cosmetic that contains Live collagen.

Live collagens provide superb moisture care to skin, by retaining a triple helix structure identical to the collagens found in our skin tissues where surface area is larger, resulting in exceptional moisturizing properties, unlike the usual collagens that are either heated or have unraveled.

The top-selling package is DotFree Resilience Line (face wash and All in One essence) that contains 3 types of collagen including “live collagens” provides a finish for the skin with moisture, firmness and resilience.

If you want to get a bright, deeply moisturized skin, you can get DotFee Medicated White Line (Face Wash and All in One Essence) with its triple whitening formula including Vitamin C, Arbutin and Saxifrage that fight off melanin, a substance in skin that causes blemishes and freckles.

purevivi

Purevivi, Your 4 in 1 Multipurpose Cleansing Lotion

You might have heard of milk cleanser, or make-up remover, but what if we offer you a cleansing lotion that can solve 4 facial steps? Now, you can save the money and time to buy just one product. Introducing you, Purevivi cleansing lotion, the 4 in 1 multipurpose cleansing lotion. But wait, if you think it is the normal creamy lotion. It isn’t actually. This water-based cleansing lotion contains Kidachi Aloe, that is also known as “royal plant” in Japan, always being used in tremendous healing, nourishing and soothing properties. Purevivi uses other natural ingredients such as Grapefruits extract, Lemon extract, Jujube extract, Apple extract, Orange extract, Lime extract, Crataegus cuneata extract, Barley extract and Aloe extract,  making a beautiful partnership of low stimulus cleansing lotion and moisturizing functions.

Here are the 4 functions Purevivi cleansing lotion can do for your beautiful skin:

  1.   Remove Makeup: Removes all trace of makeup, including waterproof makeup and glue on fake eyelashes.
  2.   Cleansing: Can be used to cleanse face with cotton pad, removing all trace of dirt on our skin. The best part is you do not need clean your face with water,  leaving your skin feeling soft, hydrated and fresh.
  3.   Moisturizing: Besides cleansing, it leaves our skin even more moisturizing without feeling of tightness on our skin after every usage.
  4.   Soothing: Soothes skin after a sunburn to reduce redness, pain and itch on the skin. For acne prone skin, it works best to reduce redness and also sensitivity.

The preview is safe to use and suits all types of skin, especially sensitive skin as it does not contain Fragrance, Coloring, Paraben, Cation and also Alcohol. It also leaves our skin fresh without feeling oily after every usage.

Are you ready to experience your newborn beauty? Baby Foot, DotFree and PureVivi are now available in Watsons outlets or log onto http://www.tokyoninki.com/  to purchase online.

*****

In Malay Language:

Cason Trading Melancarken 3 Jenama Baru Dari Jepun – Baby Foot, DotFree dan Pure Vivi

Dapatkan kecantikan  anda semula kerana Watsons Personal Care Stores, bersama dengan Cason Trading Sdn Bhd, memberikan ‘kelahiran’ kecantikan anda yang baru, dengan melancarkan 3  jenama Jepun yang baru di Malaysia – Baby Foot, DotFree dan Pure Vivi

Kaki anda dilahirkan semula dengan kulit lembut – Baby Foot

Kebanyakan kami  tidak sedar bahawa kulit tapak kaki kita akan menjadi  keras dan kasar jika kita selalu berjalan atau bersenam, menyebabkan banyak masalah papa kulit tapak kaki kita. Oleh itu, Baby Foot

Easy Pack akan menjadi penjaga kaki anda. Dilancarkan sejak tahun 1997, dan juga dianugerahkan Cosmetic Innovators of The Year (CITY) Awards – COSMETIC INNOVATOR OF THE YEAR 2015 and Watsons HWB Awards 2015 baru-baru ini, versi baru Baby Foot Easy Pack memang mudah digunakan. Hanya perlu 30 minit membalut tapak kaki anda dengan produk tersebut, dan ia dapat memperbaiki  sel-sel kulit mati dan melembutkan kulit kaki anda serta-merta.

Baby Foot Easy Pack kini telah dijual sebanyak 10 juta pasang di lebih daripada 50 buah negara di seluruh dunia.

Ramuan rahsia dalam Baby Foot adalah Asid Buah. Ia dapat menembusi ke dalam lapisan sel-sel kulit mati dan desmosomes akan berkesan antara lapisan kulit, membolehkan pengupasan terjadi dengan lebih mudah. Dengan tambahan 17 jenis ekstrak semula jadi dan kuasa pelembab yang tinggi dalam Baby Foot Easy Pack,sel-sel  kulit mati akan dikupas secara semulajadi, memberikan anda sepasang kaki dilahirkan semula dengan kulit lembut, sama seperti kulit bayi.

Versi Baby Foot Easy Pack ini yang terbaru telah diubahsuai dari segi pembungkusannya, untuk memastikan keselesaan, dan keberkesanan produk tersebut. Anda hanya perlu 30 minit untuk membalutkan kaki anda menggunakan Baby Foot Easy Pack.

DotFree- Hapuskan “titik” masalah kulit anda

Jerawat, kulit kering dan kedutan adalah 3 “titik” atau masalah kulit utama. Kita perlu menghilangkan “titik” untuk mencapai kulit yang licin dan cantik. “Titik-titik” tersebut dapat dikurangkan dengan menggunakan DotFree, kosmetik penjagaan kulit yang mengandungi kolagen ‘Live’.

Kolagen Live membekalkan penjagaan kelembapan yang hebat untuk kulit anda, dengan mengekalkan struktur triple helix yang sama dengan kolagen yang terdapat dalam tisu kulit kita terutama pada kawasan permukaan yang lebih besar, menyebabkan pelembap yang menakjubkan, tidak seperti kolagen biasa yang mudah panas atau telah terurai.

Jualan produk yang paling laris adalah DotFree Resilience Line (face wash and All in One essence) yang mengandungi 3 jenis kolagen termasuk “kolagen live” untuk kelembapan, keanjalan dan daya tahan kulit.

Jika anda ingin mendapatkan kulit yang cerah dan lembap, anda boleh dapatkan DotFee Medicated White Line (Face Wash and All in One Essence) dengan tiga jenis formula pemutihan termasuk Vitamin C, Arbutin dan saxifrage yang menghapuskan melanin, bahan yang menyebabkan kecelaan dan tompok dalam kulit.

Purevivi,  4 dalam 1 Serbaguna Cleansing Lotion

Anda mungkin pernah mendengar pembersih muka biasa, atau make-up remover, tetapi andaikan jika kami menawarkan anda cleansing lotion yang boleh selesaikan 4 langkah penjagaan muka? Sekarang, anda boleh jimatkan wang dan masa untuk menjaga kulit muka anda dengan hanya menggunakan satu produk – Purevivi Cleansing Lotion 4 in 1 yang mempunyai 4 fungsi untuk menjaga kulit anda.

Ia sebenarnya bukan losyen biasa yang selalu berkrim, ia merupakan air losyen yang mengandungi Kidachi Aloe, yang juga dikenali sebagai “Tumbuhan diraja” di Jepun, yang sentiasa digunakan sebagai bahan dalam proses pemulihan, kelembapan dan ia juga merupakan sejenis bahan yang berkhasiat . Purevivi menggunakan bahan-bahan semula jadi yang lain seperti ekstrak grapefruits, ekstrak Lemon, ekstrak Jujube, ekstrak Apple, ekstrak Orange, ekstrak Lime, ekstrak cuneata Crataegus, ekstrak barli dan ekstrak Aloe, dan semua bergabung menyebabkan rangsangan rendah tetapi pelembapan yang tinggi untuk PureVivi.

Berikut adalah 4 fungsi-fungsi dari Purevivi:

  1. Menanggalkan kesan solek: Menanggalkan semua kesan solek, termasuk kesan solek kalis air dan gam pada bulu mata palsu.
  2. Pembersihan: Boleh digunakan untuk membersihkan wajah dengan pad kapas, membuang semua kesan kotoran pada kulit kita. Anda tidak perlu membilas  muka anda dengan air, meninggalkan kulit anda berasa lembut, terhidrat dan segar.
  3. Pelembap: Ia juga melembapkan kulit kita tanpa rasa kepadatan pada kulit kita.
  4. Kulit yang lembut: melembutkan kulit selepas selaran matahari. Dapat mengurangkan kemerahan, kesakitan dan kegatalan pada kulit. Untuk masalah jerawat, ia dapat mengurangkan kemerahan dan sensitiviti dengan berkesan.

Purevivi adalah selamat untuk digunakan dan sesuai untuk semua jenis kulit, terutamanya kulit sensitif kerana ia tidak mengandungi wangian, warna, Paraben, kation dan juga alkohol. Ia juga menjadikan kulit kita segar tanpa rasa berminyak selepas setiap penggunaan.

Adakah anda bersedia untuk mengalami kecantikan kulit anda semula? Ketiga-tiga jenama tersebut kini boleh didapati di kedai Watsons atau sila layari tokyoninki.com untuk membeli produk-produk tersebut.

After the event, and after receiving the event photos, I start to write about the post-release, so that the media can receive the event info and photos to be published in their respective media.

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For more info, please contact assistant marketing manager, Rosamond Ti from at  +603 7880 6999 or rosamond@cason.com.my

About Cason Trading Sdn Bhd

Started since 2011, Cason Trading created tokyoninki.com, an online shopping store in Malaysia, bringing in high quality and exciting health and beauty products mainly from Japan into the Malaysian beauty industry. Cason Trading Sdn Bhd currently owns 14 Japan, Korea, and USA brands: Baby Foot, BONAVOCE, CandyDoll, Dot Free, F.cup Cookie, FINE, L’EGERE, Love Nail, Love Soap, OCEANLAB, Purevivi, RainbowColor, Tooth Revolution, and Yogurugen, rewarding consumers by bringing in all the imported beauty and health brands, giving you a beauty and health adventure.