Assignment: To write a bi-yearly fashion newsletter
Writing Style: Create lifestyle and interesting contents to attract fashion readers.
Result: 20,000 copies distribution monthly in South East Asia countries
NEWSLETTER 1: AW 2012/13: La Dolce Vita – Life with pleasure and indulgence
Secrets in the skeleton box. This is what we found during the AW 2012/13 season. The unusual thrilled discovery and endless excitement in the film story of a pair of celebrity couples. The gorgeous woman superstar who falls in love with the mystery sentimental man; from falling in love till running away from paparazzi; from a mix of isolated feelings till revealing their love story finally. It seems the time will never stop for every adventure in their lives.
As mystery yet exciting as the film, we open the treasure box to give you the most achievable and precious news: fond of colorful monograms, new arrival of gadget gifts, signature bags, selected men’s apparel and travel bags, and a privilege news – new customization service.
Let’s start investigates the temptation stories. Your life will be full of pleasure and indulgence just as you read. Stay tuned for more sizzling fashion news.
NEWSLETTER 2: First International Brand Ambassador, SS
During launching of pop-up store at Singapore, Bxxx took the opportunity to announce its very first international star, Ms SS– Taiwanese model and actress as its brand ambassador for Malaysia and Singapore in the year 2013/14.
Brand Director was confident that SS will bring a new and refreshing look to brand with SS soaring popularity in China and Taiwan.
The celebrity was excited to collaborate with one of the top leaders in Asia’s leather industry. “It is a great honour to be representing Bxxx, a brand that stays true to its identity. I am privileged to represent a brand rich in heritage, and I look forward to working closely with Bxxx for new collections and campaigns for the year,” says SS.
We are excited to showcase the ‘SS Collection’ very soon, a range of fashion leather goods reflecting her personality and character.