Speciale Eyewear Write-up

Assignment – to position a new eye wear company with their core values, positioning, branding identification.

About Us

Stylish, modern and contemporary – our main principles to identify our eyewear formation. Launched in the year 2015, Speciale Eyewear Sdn Bhd depicts the premier source in the eyewear fashion industry. Speciale Eyewear is the main wholesale distributor, manufacturer and supplier in the eyewear, spectacles and sunglasses market, featuring the highest standard, latest designs and colour trends for notable fashion brands.

Under the leadership of our board of directors, Datuk Albert Chiang and Mr Shawn Chiang, who has more than 30 years of knowledge and experience in high-end fashion retail business, Speciale Eyewear delivers uptrend fashion eyewear with quality assured.

Speciale Eyewear’s brand portfolio evolves between proprietary and licensed brands, by gaining prestigious and well-known eyewear brands such as BONIA and SEMBONIA. With a great start in gaining trust from retail brands, Speciale Eyewear proves to be the leading wholesaler and business partnership in the eyewear retail line.

We engage every proprietary and licensed brands with their brand identity and their target market. We have the entire value chain in the eyewear industry: R&D, technological innovation, fashionable design, product development, manufacturing, logistics and distribution.

Our Strength

Speciale Eyewear offers latest frame designs, innovative lens treatments and materials, and advanced eye protection, overseeing the whole process of eyewear performance and functionality. Speciale Eyewear increases the eyewear business expansion by building a long-term partnership with respective optical retail stores, merging its wholesale business chain.

Our enthusiasm in eyewear fashion trends, pertaining a strong belief on brand positioning and enduring relationships with the respective retail store – these are our core values in sustainable business and potential future growth.

Fashion brand – BONIA SS2017 write-up

Requirement: To draft out the content and storyline, according to the latest fashion inspiration.

  1. SS2017 Collection  – Theme: The Lost Empires – to describe the fashion design of the great Peru,  a country in South America, the natural Amazon rainforest and Machu Picchu, an ancient Incan city high in the Andes mountains.
  2. Highlights of the events, happenings, new store opening, exclusive bespoke services, to create brand awareness of the brand’s new exploration – Connect fashion with art.

PDF: Bonia_Vintage_FA


Fashion Website Content: StickWitMe



Hi, nice to e-meet you! STICKWITME is a fun, colorful and vibrant fashion brand, promising you the feeling of falling in love and being so intimate to have STICKWITME small accessories and bags in your daily lives.

Our founder started STICKWITME with one fun mission– to create colorful, playful, functional, and versatile bags and small accessories ranges, just the way you like it. The secret of playing with fashion is to have fun. STICKWITME wants you to have fun and feel good as you bring along our collection on the fashion street, special occasions, evening parties and many more.

Concept & Believe

Wondering who is the team behind STICKWITME? We are passionate and young (not old), creating each individual STICKWITME product with love and determination.

We are so into the finishing details and quality, that we even inform our delivery boy to handle your delivery with care. We also ‘dress up’ your STICKWITME product with nice wrapping and gift boxes. We are kinda Miss Fashion Perfect, LOL!

Your style, your way

Well, because all bags and accessories shouldn’t look the same! We gave you a chance to be your own bag designer. In order to personalize your STICKWITME bags and accessories, we also create a variety of fun and cute stickers to speak out your personal style.

Select your favorite stickers, place the stickers on STICKWITME bag according to your liking, creating your own individual style.


Website: http://www.stickwitme.com/