Speciale Eyewear Write-up


Assignment – to position a new eye wear company with their core values, positioning, branding identification.

About Us

Stylish, modern and contemporary – our main principles to identify our eyewear formation. Launched in the year 2015, Speciale Eyewear Sdn Bhd depicts the premier source in the eyewear fashion industry. Speciale Eyewear is the main wholesale distributor, manufacturer and supplier in the eyewear, spectacles and sunglasses market, featuring the highest standard, latest designs and colour trends for notable fashion brands.

Under the leadership of our board of directors, Datuk Albert Chiang and Mr Shawn Chiang, who has more than 30 years of knowledge and experience in high-end fashion retail business, Speciale Eyewear delivers uptrend fashion eyewear with quality assured.

Speciale Eyewear’s brand portfolio evolves between proprietary and licensed brands, by gaining prestigious and well-known eyewear brands such as BONIA and SEMBONIA. With a great start in gaining trust from retail brands, Speciale Eyewear proves to be the leading wholesaler and business partnership in the eyewear retail line.

We engage every proprietary and licensed brands with their brand identity and their target market. We have the entire value chain in the eyewear industry: R&D, technological innovation, fashionable design, product development, manufacturing, logistics and distribution.

Our Strength

Speciale Eyewear offers latest frame designs, innovative lens treatments and materials, and advanced eye protection, overseeing the whole process of eyewear performance and functionality. Speciale Eyewear increases the eyewear business expansion by building a long-term partnership with respective optical retail stores, merging its wholesale business chain.

Our enthusiasm in eyewear fashion trends, pertaining a strong belief on brand positioning and enduring relationships with the respective retail store – these are our core values in sustainable business and potential future growth.

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